Genesis Range
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There is good reason why the equilibrium has been a staple in our range for many a year now - the combination of a lightweight, durable Reynolds 725 frame, classic looks, full-length mudguard capabilities, sublime ride and handling qualities has made it a true riders' favourite; to many the quintessential four-season UK road bike.
With a little more relaxed geometry versus a conventional road race frame (longer wheelbase, slacker headtube angle & more fork offset), the Equilibrium is our lightweight steel all-rounder, ideally suited to big mile rides where comfort, stability and efficiency come before KOM leaderboards.
That said, it's no slouch, the surefooted geometry, spritely steel frame and fork work wonders to smooth out and tame the worst of the UK broken roads and will have you descending and cornering like you're on rails!
£1,849.99
A cornerstone of our range since 2008, the beauty of the Equilibrium is in its versatility. Reynolds 725 tubing isolates you from broken tarmac and unmade roads, while rack and guard mounts make the Equilibrium your timeless, year-round companion, wherever the road may take you. Equipped with Shimano's workhorse 105 groupset, the latest Equilibrium will accommodate a 32mm tyre to deliver more comfort than ever before - whether you're riding along green lanes, light gravel or cobbles. Proven Equilibrium geometry and practicality combined with a traditional steel frame and confidence-inspiring disc brake performance makes what we believe to be the ideal UK road disc all-rounder
£2,699.99
The Genesis Columbia Road is a UK-designed E-Bike perfect for town and country with a powerful pedal-assist system. Wide tyres make it ready to ride on road or across towpaths and gravel tracks.
Built from our Mjolnir double-butted chromoly tube set, the Columbia Road is instantly recognisable thanks to its twin top tube and classic styling. The dropped top tube creates a step-through frame design, making it easier to get into the saddle.
Wherever you take the Columbia Road, Shimano's STEPS E6100 motor has the power to make hills disappear, keeping a smile on your face all ride long.
With an impressive range of up to 150km in Eco mode the Columbia Road is perfect for local trips, with enough capacity for longer rides through the countryside.
Encounter a tough climb or just need an extra boost? Take advantage of the two higher-power modes and keep pedalling in comfort.
Once your ride is over, recharge time is just two hours to 80% capacity or four hours to 100%.
Built with practical touches the Columbia Road features a pair of Atranvelo racks to which you can attach a range of bags, baskets and crates - perfect for small shopping trips and ride essentials alike.
Front and rear lights are also included with the bike and if you're leaving the Columbia Road outside the shops, the attached Trelock ring lock system is the perfect solution. Just add your preferred cable for maximum security.
The Columbia Road is finished with high quality and durable Shimano components.
Hydraulic disc brakes provide assured stopping power in all conditions, while a single-chainring, 9-speed drivetrain provides uncomplicated shifting across a wide range of gears.
For added piece of mind the Columbia Road frame is supplied with a lifetime warranty.
£2,999.99
The baby brother of the Croix De Fer range, the 10 carries all of the same qualities and features that are core to the Croix De Fer DNA and combines them with a great value specification.
Internal cable routing, dropper post compatibility, tubeless ready wheels and tyres. The Croix De Fer 10 is stacked full of features capable of any journey.
£1,499.99
Drop bars aren't for everyone. The Croix De Fer 10 Flat Bar utilises the same frame platform as our iconic gravel bike combining it with a straightforward specification package for those looking for added confidence off-road or for those prioritising comfort over efficiency.
Tubeless ready wheels & tyres and a Shimano CUES drivetrain round out a dependable package.
£1,199.99
Our most popular model within the Croix De Fer range, the 20 is a fantastically adaptable all-rounder.
Mudguard & rack mounts, generous tyre clearance, dynamo cable routing and cage options galore. This super versatile machine is as adept at the morning rush as it is a week long quest.
£1,699.99
Like a regular Croix De Fer, but flatter!
Not everyone wants a drop handlebar. If you prefer the additional comfort and control of a flat handlebar on your gravel bike or spend more time ripping around town than you do ticking off epic gravel routes, the Croix De Fer 20 Flat Bar is well equipped to tackle any surface.
£1,399.99
The chosen one, the go-to, the quintessential Croix De Fer.
The 30 takes all of the Croix De Fer DNA, mixes it with contemporary design evolution and pairs it with exemplary specification choices to create an exceptional adventure bicycle. A true do-it-all machine.
£2,299.99
The Croix De Fer 40 is the rugged, dependable yet playful elder brother of the Croix De Fer range. With a Reynolds 725 tubeset, Chromoly thru-axle fork, 1X drivetrain and dependable rubber making it a true adventure machine.
Long 200km+ days, quick technical loops, on-road-offroad commutes or an evening blast, the Croix De Fer 40 is geared for anything.
£2,499.99
The Croix De Fer 50 is that annoying but endearing friend who can naturally turn their hand to anything and yet remains modest throughout. Featuring its trademark Reynolds 725 frameset and becoming more adaptable than ever are the secrets to our Croix's success!
Capable across all terrains and ready to carry the load, the Croix De Fer remains the benchmark over ten years on. Thru-axles front and rear, tubeless ready rims and tyres, flat mount disc brakes, a third bottle mount, rack and guard mounts and fixings for Anything Cages on the forks complete the package.
£2,799.99
The Genesis Smithfield is a UK-designed E-Bike perfect for town and country with a powerful pedal-assist system.
Built from our Mjolnir double-butted chromoly tube set, the Smithfield is instantly recognisable thanks to its twin top tube and classic styling. Wide tyres make it ready to ride on road or across towpaths and gravel tracks.
Wherever you take the Smithfield, Shimano's STEPS E6100 motor has the power to make hills disappear, keeping a smile on your face all ride long.
With an impressive range of up to 150km in Eco mode the Smithfield is perfect for local trips, with enough capacity for longer rides through the countryside.
Encounter a tough climb or just need an extra boost? Take advantage of the two higher-power modes and keep pedalling in comfort.
Once your ride is over, recharge time is just two hours to 80% capacity or four hours to 100%.
Built with practical touches the Smithfield features a pair of Atranvelo racks to which you can attach a range of bags, baskets and crates - perfect for small shopping trips and ride essentials alike.
Front and rear lights are also included with the bike and if you're leaving the Smithfield outside the shops, the attached Trelock ring lock system is the perfect solution. Just add your preferred cable for maximum security.
The Smithfield is finished with high quality and durable Shimano components.
Hydraulic disc brakes provide assured stopping power in all conditions, while a single-chainring, 9-speed drivetrain provides uncomplicated shifting across a wide range of gears.
For added piece of mind the Smithfield frame is supplied with a lifetime warranty.
£2,999.99
The Tour De Fer 10 is the perfect model for a first foray into touring whilst bursting with everyday friendly features.
The Mjolnir Chromoly tubeset forms the bedrock of a frame with sublime ride quality and spectacular durability. Modern geometry refinements, updated gearing, fast rolling tyres and an AVS compatible rear rack complete this ready to roll package.
£1,299.99






